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Buzz Builders specializes in building start-up technology companies into market leaders.

The founders, Deanna Leung and Michele Mehl, have 25 years combined experience launching new companies, products, and market segments. At Buzz Builders, we believe in combining strategic entrepreneurial thinking, creative communications, and guerilla tactics to continuously drive awareness and business momentum through our clients' phases of growth. We have strong relationships with key editors, analysts and industry influencers. We know how to maximize our clients' key assets -- employees, customers, partners and technology -- to aggressively communicate stories to the market. By partnering with Buzz Builders, you'll be working with a team of passionate and dedicated professionals who can do everything from strategy and planning to day-to-day media relations to get high profile coverage.

Deanna Leung
Principal

 

Deanna Leung has 15 years of marketing experience, and has shown demonstrated success in building start-ups into market leaders. Most recently, as the corporate marketing and PR director at Aventail, Deanna defined a new product category called SSL VPNs. When she left the company in 2003, Aventail was viewed as the industry leader with more than 22 major awards, including Network World's 50 Most Powerful People in Networking, Network Magazine's Product of the Year, Computerworld's Emerging Company, Network Computing's Editor's Choice Award, and being named the leader in Gartner's magic quadrant for two years in a row.

Prior to Aventail, Deanna was the marketing director for CompuServe's Internet Division, where she launched their Internet Service business. In less than 12 months, SPRYNet catapulted from a non-player to the #2 position and was recognized as the fastest growing Internet service. From 1992 to 1995, Deanna drove the PR initiatives at SPRY and introduced the first Internet software solution, Internet In A Box. SPRY received thousands of pieces of coverage in various media outlets, including the Wall Street Journal, USA Today, CNN, PC Magazine, C|Net as well as other popular consumer and industry trade publications. The company's extensive press coverage played an instrumental role in CompuServe's acquisition of SPRY for $100 million -- the Internet industry's largest acquisition during that time period.

Deanna holds a B.A. in Communications from the University of Washington.

Michele Mehl
Principal

 

Michele Mehl is a results-driven professional with 10 years of public relations and marketing experience in enterprise and Internet technology. Most recently, Michele served as Aventail's director of public relations where she lead efforts to secure 30 percent more press coverage than the company's closest competitors, which include high-profile vendors like Cisco, Nokia, and Checkpoint. Michele also managed an aggressive analyst relations program, resulting in the company's leadership position in three Gartner Magic Quadrants, a ForresterWave, and a METASpectrum, as well as multiple other leadership awards from companies like Frost & Sullivan, Stratecast Partners, and SC Magazine.

Before Aventail, Michele served as director of communications for Ask Jeeves' enterprise software division, Jeeves Solutions, which was purchased by Knova Software. At Jeeves, Michele lead PR and customer advocacy initiatives, resulting in strategically placed coverage and customer testimonials in publications like Wall Street Journal, New York Times, Computerworld, Forbes, eWeek, InformationWeek, and InfoWorld. She also managed Jeeves' analyst relations program, resulting in favorable and compelling analyst reports by Gartner, Forrester Research, Yankee Group, Delphi Group, Datamonitor and Aberdeen. Prior to Ask Jeeves, Michele worked for InterActive Public Relations, which was an aggressive PR firm for emerging technology companies. At InterActive, Michele worked with multiple start-up vendors to help define and aggressively communicate their stories to the market, including Ask Jeeves, Brightmail (purchased by Symantec), Fast Forward Networks (purchased by Inktomi, which is now part of Yahoo!), Seeker Software (purchased by Concur Technologies), Sendmail, Network Appliance, and CollabNet.

Michele holds a B.A. in Communications from University of the Pacific.